In a session focused on investing in the creative economy for job creation and growth, industry leaders and experts gathered to discuss the role of creativity in driving economic development. Hosted by prominent figures including CEOs and Chairpersons from leading Italian companies and moderated by Giulia Crivelli of Il Sole24ore, the session provided valuable insights into the challenges and opportunities facing the creative sector.

The discussion began with Alfonso Dolce, CEO of Dolce&Gabbana Group, highlighting the rich cultural heritage of Italy and its influence on creativity. He emphasized the importance of preserving artisanal traditions while embracing innovation to propel the industry forward.

Carlo Capasa, Chairman of Camera Nazionale della Moda Italiana, underscored the need for sustainability in the creative sector. He emphasized the importance of balancing creativity with environmental responsibility to ensure a prosperous future for Italian craftsmanship.

Matteo Lunelli, Chairman of Altagamma, stressed the significance of nurturing talent in the creative industry. He outlined initiatives such as “Adopt a School,” aimed at inspiring young individuals to pursue careers in creative fields and providing them with the necessary skills and support.

Elie Habib, Co-Founder of Anghami, discussed the intersection of creativity and technology in expanding global markets. He highlighted the role of digital platforms in promoting and distributing creative content, emphasizing the potential for collaboration between technology and artistic expression.

Toni Scervino, CEO of Ermanno Scervino, emphasized the importance of cultural diplomacy and tourism in promoting Italian creativity abroad. He stressed the need to engage young generations in preserving and promoting the “Made in Italy” brand to sustain the country’s creative legacy.