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Over the course of his career, Mr. Jason Castriota has played a pivotal role in implementing design thinking, agile product development and creating emotive, iconic products and brand development strategies for a multitude of diverse international companies including Ferrari, Maserati and Ford Motor Company amongst others.
As Ford’s Global Director BEV Director, Brand; Mr. Castriota is part of Team Edison and is directly responsible for developing EV Brand DNA elements; defining unique value propositions for products and services, User Experience and customer touch points; and creating key go to market strategy and communications for EVs. Prior to taking on this global role, Mr. Castriota served as Chief Designer for the all electric Mustang Mach-E.
Mr. Castriota brings over seventeen years of experience of working with many of the world’s top brands and is renown for his captivating, function driven design; innovative marketing strategies; and establishing and building brands in premium markets. His designs have won over 35 international awards, and he has been honored as One of “World’s Most Creative People in Business” by Fast Company Magazine 2011 & 2014.
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