Aloki Batra

As CEO, Aloki is a leading tour de force at FIVE Hospitality and the recently acquired, The Pacha Group. experiential software, which allows the brand to drive high performance (for both customer satisfaction scores and revenue records) and has therefore, consistently outperformed competitors.

As one of the Co-Founding Members of FIVE Holdings, Aloki is credited for generating over AED 6.42 billion in combined sales for FIVE Palm Jumeirah, FIVE Jumeirah Village and FIVE LUXE’s Luxury Residences.

He is the creative genius behind hugely successful homegrown concepts such as Dubai’s iconic rooftop destination, The Penthouse, FIVE’s signature Italian restaurant, Cinque and MSG-free, gourmet Chinese, Maiden Shanghai at FIVE Palm Jumeirah, immersive street-food dining experience, Soul St., homemade Italian at Trattoria by Cinque, Chicago’s award-winning brewery Goose Island Tap House and Jumeirah Village Circle’s first ever nightclub, The Mansion at FIVE Jumeirah Village, as well as expanding homegrown concepts Cinque Studio, Soul St., and The Penthouse to FIVE Zurich. Aloki has also been recognised as one of the Top 100 CEOs in the Middle East by Forbes Middle East in 2023 and 2022, CEO of the Year – Hospitality 2023 by CEO Middle East, ranks #44 in Arabian Business Dubai 100 List for 2024 and is amongst 50 Powerful Indians in the Middle East in the Arabian Business ‘Indian Aces’ Power List. His relentless efforts to integrate sustainability and technology into the business enabled FIVE to be recognised as one of the Most Innovative Companies of The Year in 2022 (the only Hospitality Group included in the Annual List) by Fast Company Middle East.