Alaa Al Ali

Mr. Alaa Al Ali has more than 30 years of experience in the travel and tourism industry, leading Nirvana Travel and Tourism since its establishment in 2007. As a highly respected figure in the UAE’s travel sector, he has been instrumental in establishing Nirvana as a regional powerhouse in the tourism market.

Under his visionary leadership, Nirvana Travel and Tourism continue to evolve each year, striking a seamless balance between exceptional customer service, operational efficiency, technological innovation, and groundbreaking product development.

His remarkable contributions to the industry have earned him a well-deserved feature on “The Most Creative Business Leaders in the Arab World”, a testament to his strategic foresight and transformative approach.

Guided by an in-depth understanding of the region and a clear business vision, Mr. Alaa Al Ali has steered Nirvana to the forefront of the UAE’s travel sector, earning prestigious awards and widespread industry recognition.

Mr. Alaa now heads NG9 Holding, a dynamic conglomerate comprising Nirvana, Gewan, and 9Yards, operating locally and regionally across 10+ countries in multiple industries with a diverse business portfolio.