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Abdallah Abu-Sheikh

Founder of Astratech & CEO of Botim

Abdallah Abu Sheikh is an Emirati serial entrepreneur and businessman. He is the Founder of Astra Tech, MENA’s leading consumer technology company and CEO of Botim. Under his leadership, Astra Tech launched the groundbreaking ‘Ultra-platform’ under the Botim app, after securing a $500 million investment in 2022. Abdallah has strategically navigated a complex market to fulfill a vision of simplifying the lives of everyday consumers. This ambitious journey has led to one objective: to create an Ultra App that addresses ‘platform fatigue’ in an oversaturated tech market. He is also the founder of RIZEK, a digital marketplace launched in 2020 that oers home services tailored to the lifestyle needs of UAE residents. Which has since been integrated into Botim along with PayBy, the ultra-app’s central bank-licensed fintech arm. The Ultra app brings together diverse consumer technologies such as e-commerce, multilingual GPT, and fintech capabilities to serve over 150 million users in over 155 countries worldwide.

The Ultra App vision has been delivering on its promise of an all-encompassing single app which is three times faster than that of standard super apps. With capabilities of international money transfer, government services, visa renewal function, and online shopping as well as the region’s fully automated B Store, Botim is rapidly becoming a preferred choice for consumers to carry out everyday tasks in a seamless, convenient, and ecient manner.

Abdallah is widely recognized as a global speaker, sought after for his insights and expertise at prominent industry events. His entrepreneurial drive and unwavering commitment to innovation have positioned him as a visionary leader in the MENA region. His focus on youth-driven innovation also sees him participate in global events like TedX, London Tech Week, and Forbes 30 under 30 Summit to deliver thought-provoking keynotes that propel the industry forward.

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