Published March 26, 2024

2 minute read

Family Offices at the Forefront: Leading Sustainable Investment and Shaping the New Economy

Economic changes and escalating environmental challenges are calling for greener investments. UAE family offices are pioneering sustainable investment strategies to shape a greener and more prosperous tomorrow.


Consumers globally are increasingly drawn to brands and organizations with clear sustainability goals, opting for investments in businesses dedicated to positive environmental and social outcomes. Rising concerns over climate change and environmental risks drive investors, notably family offices, to align their portfolios with their ethical values, aiming for a positive impact on society and the environment.

Family businesses are pivotal to the UAE and regional economies. Over the past 50 years, they have been instrumental in the UAE’s development, contributing up to 60% of the country’s GDP and over 80% of the workforce.

We have had the privilege to witness the remarkable rise of family offices in steering this transformation toward sustainable investment. This evolution was showcased at the Investopia 2024 event, illustrating our nation’s commitment to championing a future that is both prosperous and sustainable.

The Rise and Impact of Family Offices in Sustainable Investment 

Family Wealth 2.0 signifies not a departure from institutional frameworks but an embrace of a novel investment approach that combines the security of institutions with flexibility beyond traditional rigidity. 

These enterprises are embracing the mantle of sustainability, with over 43% actively reporting high levels of digitization and sustainability. This commitment underscores a collective recognition of the imperative to integrate Environmental, Social, and Governance (ESG) and sustainability principles into the fabric of their investment strategies.

A seminal roundtable at Investopia 2024, hosted in collaboration with Standard Chartered Bank and the UAE-UK Business Council, focused on the pivotal role of family offices. The discussions elucidated family offices’ strategic embrace of ESG criteria, highlighting their potential to drive economic and environmental impact. 

By incorporating ESG and sustainability criteria into our investment decisions, we exert a notable influence on the UAE and the global economic landscape. 

Opportunities That Come With Sustainable Investing

The UAE’s sustainability ambition is clear; it targets a 40% emission reduction by 2030 and net zero by 2050, offering family offices and enterprises opportunities to invest in sustainable ventures. The journey towards sustainable investment is lined with both challenges and opportunities. 

While family offices navigate the complexities of embedding sustainability and ESG criteria into their investment paradigms, they simultaneously unlock doors to markets and sectors brimming with potential. These emerging sectors offer family offices promising returns and the opportunity to contribute toward global sustainability goals.

The UAE is dedicated to fostering an environment conducive to sustainable investment and ESG principles. It aims to achieve this by championing strategic initiatives and robust regulatory frameworks that encourage and empower family offices to integrate climate and society-conscious principles, aligning with our national goals of sustainable development.

Closing Thoughts:  The Future of Investment is Sustainable

The contribution of family offices to shaping a sustainable economic future is monumental. Their commitment is reshaping the narrative, aligning with the UAE’s broader vision for economic diversification and sustainable development. 

Family offices should keep engaging in the dialogue on sustainable investment so we can collectively navigate the complexities of today’s economic landscape and unlock new horizons of prosperity and sustainability.

As we look to the future, the path is clear: sustainability is not just an option but a necessity for long-term prosperity. Together, with family offices leading the charge, we stand on the cusp of an investment revolution that promises to shape a brighter, more sustainable future for all.

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