Liam Findlay

With more than 25 years of leadership experience across the Middle East, Europe, Australia, and Asia, Liam Findlay serves as the Chief Executive Officer of Miral Destinations, a subsidiary of Miral, is a leading destination partner dedicated to creating memorable shared experiences through the power of storytelling across Abu Dhabi’s leisure, entertainment, and tourism landscape.

In his capacity as CEO, Liam oversees the development and execution of the tourism and marketing strategy for Miral Destinations’ diverse portfolio of world-class destinations, including Yas Island, teamLab Phenomena Abu Dhabi, Al Ain Zoo, and Qasr Al Watan. His leadership spans both local and international markets, with a strategic focus on key leisure and business segments across the GCC, India, the UK, China, and Russia. At Miral Destinations, he has built a professional sales & marketing and a guest experiences team that is at the core of the organization’s strategy to increase visitation and increase economic impact for Yas Island, ultimately supporting the wider growth ambitions of Abu Dhabi.

In 2017, Liam joined Miral Destinations as the VP of Sales, Marketing and PR, where he was responsible for strategic marketing and revenue management for Yas Island. He successfully launched three new major 'must-see' attractions, including all brand development and pre-opening sales, marketing, and PR strategies – namely Warner Bros. World™ Abu Dhabi, Qasr Al Watan (Presidential Palace) and CLYMB™ Yas Island, Abu Dhabi along with positioning Ferrari World Yas Island, Abu Dhabi as the top-ranked theme park and Yas Waterworld Yas Island, Abu Dhabi as the top-ranked waterpark in the Middle East.

In 2010, Liam relocated to Dubai as Vice President of Marketing with Atlantis The Palm, Dubai, where he was largely responsible for its marketing strategy and multiple brand campaigns for the internationally recognized entertainment destination resort. With 1,539 hotel rooms, 23 restaurants, a waterpark, an aquarium and marine entertainment operations, including Dolphin Bay and Sea Lion Point, ShuiQi Spa, and Kids Club, Liam positioned Atlantis as one of the world's most recognized and leading destination.

Originally from Australia, Liam is also an avid sportsperson.